Shivanshu Gupta

I design identities and visuals that feel grounded, intentional, and a little bit poetic, spanning branding, illustration, and digital storytelling.

TEC-The Esthetic Clinics

Visual Identity

Apr 30, 2025

The idea was to create an identity that truly resonates with the brand, something that reflects what it stands for. Since this is a cosmetic clinic, we wanted an identity that feels delicate and beautiful, yet simple and approachable. The butterfly became the perfect symbol, representing balance, symmetry, evolution, transformation, and beauty, everything the brand embodies.